Lowe’s Names 3 New Creative Agency Partners in Unique Regional Realignment

Chain used a remote 'smart home' lockbox for surprise announcement

The account had been with BBDO. Getty Images

Lowe’s has announced its new creative agency roster after ending a 12-year relationship with BBDO and abandoning the agency of record model.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.