Accounts

HSBC Awards Global Media Business to Omnicom's PHD

WPP's Mindshare had been incumbent on the account

The company spends an estimated $400 million on marketing each year.Getty Images
Headshot of Patrick Coffee
By Patrick Coffee

May 22, 2018

PHD has won the global media business of banking giant HSBC after a competitive review, according to two parties with direct knowledge of the matter. The client, which is currently Europe’s largest banking business, reportedly notified the winners and losers today.

Headshot of Patrick Coffee

Patrick Coffee

Patrick Coffee is a senior editor for Adweek.

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