Accounts

HSBC Awards Global Media Business to Omnicom’s PHD

WPP's Mindshare had been incumbent on the account

The company spends an estimated $400 million on marketing each year. Getty Images

By Patrick Coffee

May 22, 2018

PHD has won the global media business of banking giant HSBC after a competitive review, according to two parties with direct knowledge of the matter. The client, which is currently Europe’s largest banking business, reportedly notified the winners and losers today.

Patrick Coffee
@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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