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PHD has won the global media business of banking giant HSBC after a competitive review, according to two parties with direct knowledge of the matter. The client, which is currently Europe’s largest banking business, reportedly notified the winners and losers today.
At press time, HSBC representatives in the U.S. and the U.K. had not responded to requests for comment. A PHD spokesperson deferred to the client.
This news marks a significant loss for WPP as various estimates have the bank spending at