How Men's Wearhouse Became a Bright Spot in the Declining Retail Space

EP+Co's brand campaign may have played a role

Hundreds of traditional small and big-name retailers filed for bankruptcy last year, including Toys ‘R’ Us, Wet Seal, Payless ShoeSource and The Limited. As of Dec. 22, store closures in the U.S. increased 229 percent year-over-year to 6,985, according to Coresight Research.

And yet—despite what some in the industry describe as a brick-and-mortar apocalypse fueled by the rise of ecommerce behemoths like Amazon—40-year-old Men’s Wearhouse saw business growth.

Why? The retailer’s lead strategic and creative agency, EP+Co, likes to think the recent brand campaign it created, which focused on customers rather than suits, played a significant role in this turnaround.

Last year, EP+Co won a pitch to put a fresh spin on the Tailored Brands-owned company’s longstanding motto: “You’re gonna like the way you look.”




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in