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McCormick & Co., the Baltimore-based maker of spices, seasoning mixes, condiments and other flavor-based products, named Grey New York as its new agency of record after a competitive review.
Grey is now AOR for the entire brand portfolio, and it will create multiplatform campaigns as part of a larger strategy to promote them in the U.S.
It has also won AOR duties on Frank’s RedHot, the classic sauce known primarily for its key role in the first batch of Buffalo wings allegedly created in 1964 in Buffalo, New York.