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Google has retained creative agency Droga5 and expanded its remit after a review, according to parties close to the matter.
Three sources told Adweek that Droga5 successfully defended the Pixel phone portion of the account in addition to winning a new contract to promote G Suite, Google’s collection of cloud computing tools that includes Gmail, Google Docs and Google Calendar.
While the Pixel business did not involve a traditional review, Droga5 did reportedly pitch to keep the account alongside multiple other agencies, including New York’s Joan and San Francisco’s Pereira & O’Dell.
The G Suite work, according to sources, followed a more standard review cycle.
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