Goodby Silverstein & Partners Beats Out Droga5, W+K to Win BMW Creative Review

Incumbent KBS did not participate


BMW has named Goodby Silverstein & Partners as its new U.S. creative agency of record after a competitive review, the automaker confirmed today. In addition to brand creative, the agency will also handle regional and dealer work.

The other four finalists in the review, as first reported by Adweek’s AgencySpy, were Wieden+Kennedy, Droga5, Anomaly and Hill Holliday. All five agencies were notified of the client’s decision this afternoon.

“Goodby Silverstein & Partners are well known for their outstanding creative capabilities as well as their ability to reach millions of consumers with the feeling of speaking only to you,” said Trudy Hardy, vp of marketing at BMW of North America.

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