Gaming Giant Ubisoft Names UM as Its U.S. Media Agency of Record

IPG network to help promote titles like Assassin's Creed and Far Cry

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Entertainment and gaming company Ubisoft has chosen UM as its U.S. media agency of record after a competitive review that started in late 2016.

The IPG Mediabrands network’s San Francisco office will handle planning and buying duties for the company, which is best known for the Assassin’s Creed, Far Cry and Just Dance game series.

“The impressive and thorough work by UM made it an easy decision to select them as our agency,” read a statement from Ubisoft’s vp of media and audience management Vanessa Vignon.



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