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Telecom provider Frontier Communications has handed its advertising account to Boston-based IPG creative shop Hill Holliday and its media arm, Trilia, after a lengthy competitive review that started last June.
Search consultancy Roth Ryan Hayes managed the review.
In a push toward integration, Hill Holliday and Trilia will oversee all creative and media duties, according to Frontier, including online and offline creative development, media planning and buying, customer experience and analytics.
“With Hill Holliday, we selected an agile team who understands the complex and dynamic demands of our industry,” said Frontier evp of consumer sales, marketing and product John Maduri in a statement.
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