Doner Stages an International Walk Out Stunt for Equal Pay Day and Promises to Audit Salaries

All employees will work for 80% of the day

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

Global ad agency Doner is using Equal Pay Day as an opportunity to take a stand in support of gender equality as applied to both representation and compensation … while potentially getting a bit of positive press in the process.

Equal Pay Day was created by the U.S.-based National Committee on Pay Equity just over 20 years ago in an effort to demonstrate the gap between average pay rates for men and women in the professional world. The event, which falls on a Tuesday each April to avoid religious holidays and other big cultural events, effectively illustrates “how far into the next work week women must work to earn what men earned the previous week.”

Doner’s

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in