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The New York office of Deutsch has hired Matt Baker away from WPP’s J. Walter Thompson, naming him chief strategy officer, a position that has been vacant for almost a year.
Baker, the current head of planning at JWT New York, will oversee Deutsch New York’s traditional and digital brand planning, data analytics and communications planning teams. He starts in this new position in January and will work directly with all of Deutsch’s clients including Johnson & Johnson, Busch, PNC Bank, Siemens and DraftKings.