Deutsch New York Hires Its New Chief Strategy Officer Away From JWT

Matt Baker had been head of planning

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

The New York office of Deutsch has hired Matt Baker away from WPP’s J. Walter Thompson, naming him chief strategy officer, a position that has been vacant for almost a year.

Baker, the current head of planning at JWT New York, will oversee Deutsch New York’s traditional and digital brand planning, data analytics and communications planning teams. He starts in this new position in January and will work directly with all of Deutsch’s clients including Johnson & Johnson, Busch, PNC Bank, Siemens and DraftKings.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in