Creative Duo Behind John Lewis ‘Tiny Dancer’ Ad Join Goodby Silverstein & Partners

Jo Cresswell and Sian Coole head to the states

The duo worked at adam&eve before it merged with DDB London.
Goodby Silverstein & Partners

Goodby Silverstein & Partners has hired the two British agency veterans behind John Lewis’s 2015 “Tiny Dancer” ad.

Jo Cresswell and Sian Coole recently moved stateside to join the San Francisco agency as copywriter and art director, respectively, after spending approximately seven years with adam&eveDDB in London.

The two, who work as a pair, joined the original adam&eve before it was acquired by DDB in 2012 for more than $70 million and merged into the London offices of the Omnicom agency. During their tenure, they also worked on campaigns for Harvey Nichols, Halifax, Foster’s, Google and Volkswagen as well as the anti-Brexit effort “Votey McVoteFace.”

“We’re thrilled to have Jo and Sian join us,” said GS&P chief creative officer and partner Margaret Johnson, adding, “They’ve brought an honest sense of humor to a number of U.K. brands, and we can’t wait to see what they do next for GS&P.”

For those who’ve forgotten, here’s a chance to revisit the original spot, which was an “Ad of the Day” in 2015.

“Tiny Dancer” won several major industry awards, including a Grand Prix at Eurobest, a Gold Lion in the film category at Cannes and other gold designations at the ANDYs and The One Show.

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