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As the industry changes amid economic and technological pressures, so too must the shape of an agency. These leaders—part of Adweek’s 2023 Creative 100—are paving the way forward while demonstrating that the qualities most essential for success are adaptability, a dedication to creativity and an ability to guide the next generation of talent. In an uncertain environment, many of them are even redefining what an agency could be.
Rob Baird
Founder, chief creative officer, Preacher
Becoming a Preacher: Baird came up through the ranks at big-name agencies—including a decade at Mother and roles at TBWA Chiat Day, Fallon, Arnold and BBH—which gave him the skills and mentorship needed to launch the indie Preacher in 2014.
His
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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