Coors Light Goes Into Review With Incumbent 72andSunny Sitting Out the Pitch

Michelle St. Jacques became MillerCoors CMO in January

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

After months of speculation and years of declining sales, MillerCoors has launched a creative review for its flagship brand Coors Light. The announcement came via a blog post on the company’s site today, and it arrives less than two months after MillerCoors named Michelle St. Jacques as its first female chief marketing officer.

72andSunny Los Angeles, which has been AOR for America’s second biggest-selling beer since 2015, will not be involved in the pitch.

“With the re-found focus on transformative refreshment, and with the stated need to better connect with younger legal drinking age consumers, for the first time in over three years Coors Light is opening up its roster of agencies,” the post read.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in