Coors Light Goes Into Review With Incumbent 72andSunny Sitting Out the Pitch

Michelle St. Jacques became MillerCoors CMO in January

After months of speculation and years of declining sales, MillerCoors has launched a creative review for its flagship brand Coors Light. The announcement came via a blog post on the company’s site today, and it arrives less than two months after MillerCoors named Michelle St. Jacques as its first female chief marketing officer.