Colle McVoy Appoints Obele Brown-West as President

Brown-West takes over from Jessica Henrichs, who is now CEO

Minneapolis agency Colle McVoy has found a new president in Obele Brown-West.

The exec fills the position vacated by Jessica Henrichs, who was promoted from president to chief executive (CEO) after longtime CEO Christine Fruechte stepped down in October 2024.

Brown-West has a vast and varied background in integrated communications, media, and technology. She was most recently president of AI data intelligence platform Tracer. There she finalized the company’s $18.1 million Series A funding round and increased client profits while reducing operating expenses.

Her expertise spans retail, commerce, CPG, travel, automotive, entertainment, agribusiness, education, healthcare, and pet care categories for brands including Chips Ahoy!, Mars, MilkPEP, Sanofi, Dove Chocolate, United Airlines, Unilever, and more.

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Kyle O’Brien

Kyle O’Brien was a staff reporter for Adweek and editor of AgencySpy.