After almost 17 years as chief executive officer (CEO) of Colle McVoy, Christine Fruechte is passing the torch to current agency president Jessica Henrichs.
Fruechte will now transition to a strategic advisory role as chair of the mid-size shop.
In her tenure, the leader steered the Minneapolis-based agency through two recessions and the Covid-19 pandemic. Along the way she secured account wins from 3M, Target, UnitedHealthcare and The Minnesota Star Tribune.
From Jan. 2025, she will step away from day-to-day agency operations, offering counsel instead. She will continue to hold several external board positions, including at 4A’s, where she is helping in its search for a new CEO to replace Marla Kaplowitz.
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