AI Artwork's Growing Spread Raises New Questions About Digital Copyrights

Emerging photorealistic image generators could have major implications for creative ownership


Type in a prompt like “email,” and several entirely original stock images of computers and messaging will be created instantaneously. A few more clicks and inputs will generate a host of text snippets suggested for ad copy.

That’s how a new tool from a startup called Omneky lets brands—usually growth-hungry apps and ecommerce sites—pair artificial intelligence-generated photorealistic images with passable machine-made copy and post the results directly to social and video platforms.

The platform, which taps a popular open-source AI art generator called Stable Diffusion, is one of the first to tailor this cutting-edge technology specifically to brands in this way, but it likely won’t be the last.

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This story first appeared in the Oct. 10, 2022, issue of Adweek magazine. Click here to subscribe.