AGW Is Not Your Average Agency, and That's What Brands Love About It

The young Brooklyn shop approaches everything unconventionally, but authentically

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At AGW Group, authenticity is revered. “The success of our agency rests purely on our culture,” explained CEO Adam Gorode, who co-founded the Brooklyn culture marketing shop five years ago. “We’ve benefitted by having a band of outsiders approach this industry. Our media buyers are not media buyers by trade; our advertisers are not advertisers by trade. … I’m not caught up in the way things should be.”

Nothing about AGW is conventional, and that’s the approach it takes when helping brands like HBO, MTV, TBS and Vogue authentically engage what it calls “cultural passion points.”



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This story first appeared in the April 30, 2018, issue of Adweek magazine. Click here to subscribe.