AGW Is Not Your Average Agency, and That's What Brands Love About It

The young Brooklyn shop approaches everything unconventionally, but authentically

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At AGW Group, authenticity is revered. “The success of our agency rests purely on our culture,” explained CEO Adam Gorode, who co-founded the Brooklyn culture marketing shop five years ago. “We’ve benefitted by having a band of outsiders approach this industry. Our media buyers are not media buyers by trade; our advertisers are not advertisers by trade.

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This story first appeared in the April 30, 2018, issue of Adweek magazine. Click here to subscribe.

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