Zombies Swarm Around Infected Hashtag in Clever Campaign for Walking Dead

Whenever I write about zombies, I tend to bury the lead. That's a grave mistake. Anyway, here's a case study about how the Darewin Agency used social media to make The Walking Dead a hit on France's NT1 TV network. On its Walking Dead site, NT1 advised people to avoid a "zombie virus" by avoiding the #walkingdeadNT1 hashtag, which naturally prompted people to use it. Within moments of posting the hashtag on Twitter or Facebook, users were suddenly followed by hoards of virtual zombies.