In eyebrow-raising Twitter fodder this week, the French former professional soccer player and coach Raymond Domenech tweeted, "#JeNeSupportePasLesBleus," which translates to "I can't stand the Blues."
This was weird—especially in advance of the Euro 2016 event, which France is hosting this year. "The Blues" is a nickname for French national sports teams (because, you know, of the blue uniforms). But it refers most often to the national soccer team … which Domenech used to coach.
Later the same day, Buzzman CEO Georges Mohammed-Chérif shared the same sentiments on his Facebook page:
OK: A polarizing hashtag proclamation from Domenech, then a super-stylized portrait from a guerrilla agency head? Something else is going on here.