Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
What do you get when you mix a second-tier soda, Snoop Dogg and a marketing agency owned by MTV? The funniest white girl on television. The new ad for Sun Drop, shown below, was crafted by MTV Scratch as part of the 83-year-old citrus soda’s first national launch. It’s a spot that practically begs to be watched multiple times — which it clearly has been, judging by the 130,000 views in its first two days on YouTube.
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