StyleCaster lets models loose on the streets

Shaving several IQ points off our collective intelligence, StyleCaster, which bills itself as "the Web's first truly personalized, integrated fashion channel," today launches a short-film series "highlighting talent from the fashion industry and starring notable personalities from the fashion community." Does the fashion community have any notable personalities who aren't dead? The first clip, "Transformation," stars Jessica Joffe, described by Gawker as a "writer, blogger, socialite, model [and] ex-girlfriend of Ryan Adams." Oh, that Jessica Joffe.