Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
Diesel's new campaign from Anomaly New York is just plain stupid. The risqué work celebrates stupidity as a kind of liberating antidote to intelligence, which, as we all know, can really ruin a good time. According to the brand's "Be Stupid Philosophy" clip posted below: "Stupid is the relentless pursuit of a regret-free life. Only stupid can be truly brilliant." The memorable ad above shows a woman lifting her bikini bottom to take a snapshot as a lion approaches from behind.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in