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Your inner sports fan is a maniac in body paint, a fright wig and tear-away pants. He's a little extreme, sure, but it's OK to let him come out and play, according to a new ad campaign from StubHub.
The ticketing agency, having just gone through a brand overhaul and logo redesign, kicks off its most significant media buy in several years tonight on ESPN's Monday Night Football, says company spokeswoman Alison Salcedo. The new commercials and related marketing are intended to let potential customers know that StubHub is beefing up its services—there's a new partnership with Uber, for instance, and fan alerts about favorite teams and bands—and trying to create a more holistic process.
"People are buying more than just a ticket," Salcedo said, "they're buying an experience."
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