This Stroller Brand Made an Exact Adult-Size Replica So Parents Could Test-Ride It

Kolcraft puts you in the baby's seat

Every new parent probably wishes someone would come along and push them around in a stroller for a change. A few lucky moms and dads got to live that fantasy, and give their feet a rest, thanks to an adult-sized test stroller from manufacturer Kolcraft.

The marketer and agency FCB Chicago say they designed the outsized baby carriage to show parents how smooth a ride on the brand's Contours Bliss wheels actually is—because the reviews of infants and toddlers tend not to be so articulate.

"The problem with shopping for baby strollers is that babies can't tell you how they ride or feel, and parents can't fit into them," explains FCB Chicago chief creative officer Todd Tilford. "We solved the problem. Now parents can shop informed."

The promo video makes it clear that what Kolcraft really wanted was to film a bunch of grown-ups acting like their young offspring—and the gawking reactions of other passersby while yuppies sit giggling and sucking their thumbs in a giant rolling seat.

It's a delightfully absurd sight, and an equally good, if not entirely better, goal than the purported one of proving how great the brand's products are.

The real question, though, is when Kolcraft will make the adult strollers widely available for purchase, so parents and lazy people everywhere can truly enjoy them.

CREDITS

Client: Kolcraft/Contours

Agency: FCB Chicago

Todd Tilford: Chief Creative Officer / Chief Creative Officer

Max Geraldo: SVP, Executive Creative Director / Creative

John Bleeden: SVP, Executive Creative Producer / Producer

Gustavo Dorietto: VP, Creative Director / Art Director

Sue Salvi:  Writer / writer

Megan Kellie: Writer / writer

Tim Mason: Writer

Todd Durston: Writer

Kelley Varga: Senior Producer / producer

Hollie Platte: SVP, Management Director / account

Robert Stockwell, Cinema Libertad: Director, Editor

Lauren Walker, Cinema Libertad: Producer

Ira Amyx, Hero Solutions: Prop Fabricator

Jay  Neander, Hero Solutions: Prop Fabricator