Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Every new parent probably wishes someone would come along and push them around in a stroller for a change. A few lucky moms and dads got to live that fantasy, and give their feet a rest, thanks to an adult-sized test stroller from manufacturer Kolcraft.
The marketer and agency FCB Chicago say they designed the outsized baby carriage to show parents how smooth a ride on the brand's Contours Bliss wheels actually is—because the reviews of infants and toddlers tend not to be so articulate.
"The problem with shopping for baby strollers is that babies can't tell you how they ride or feel, and parents can't fit into them," explains FCB Chicago chief creative officer Todd Tilford.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in