Step Aside, Waifs. Ronda Rousey Is Carl's Jr.'s Newest Sandwich-Devouring Ad Star

Brand is into defying expectations these days


For years Carl's Jr.'s spots have had a consistent formula: Take one beautiful and scantily clad model that would probably never eat Carl's Jr., add a few double entendres that highlight the model's attributes, then mention the sandwich a few times.

But lately the brand seems to be playing with consumers' expectations, and it's quite fun. 

Instead of the usual waifish model, the brand has now tapped undefeated MMA champion Ronda Rousey to introduce its Cinnamon Swirl French Toast Breakfast Sandwich.

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