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Starring in this risky spot for Volvo Trucks might give Roland Svensson a big head. Luckily, the engineer's head measured only 10 inches high when he was buried up to his neck in the sand and let a Volvo FMX truck, which has 12 inches of space between the ground and its undercarriage, drive over him. (Volvo swears the stunt is real, but did tell the Huffington Post that some "Hollywood editing" was employed for visual enhancement.)
I prefer this brand of stuntvertising to the more mean-spirited, pseudo-reality pranks.
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