Smart Car Turns Facebook Photo Gallery Into a Flipbook Story

A fun idea, but a bumpy ride


These days, whenever a brand has a great idea for using Facebook, one thing often seems to get in the way: Facebook. Today's case in point is automaker Smart USA's "Tag Your Own Adventure," which uses Facebook photo galleries to tell an interactive story about an alien invasion. Fans scroll through the photos like a flipbook, then tag themselves to choose how the next chapter should begin. It's a fun idea and a nice follow-up to Smart Argentina's Twitter flipbook promotion.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in