Safe-Sex Campaign Stars Pair of Frustrated Musical Testicles

Rusty and Vern's Blue Balls Blues

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Here's an unconventional approach to promoting safe sex. Instead of warning viewers about pregnancy or STDs, this campaign focuses on a different affliction personified by two testicles named Rusty and Vern, who've got the blues real bad—the Blue Balls Blues—and want to tell you all about it through song.

The website explains:

"Rusty and Vern are a pair of balls on a mission. A mission to save mankind from big, bulging problems. Hailed as the rallying cry for any testicle that's ever suffered from man's eternal struggle to remember condoms, their debut single has critics buzzing, ladies applauding, and guys singing a different tune.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in