Pro-Breastfeeding Ads Come With Produce-Style Freshness Stickers for Your Boobs (NSFW)

BooneOakley targets new moms in hospitals

Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.

Breasts and supermarket produce go well together in advertising lately.

A few month ago, we saw melons in a grocery store made up to look like breasts for a breast cancer awareness campaign. Now, we've got the opposite—produce-style freshness stickers that new moms can attach to their boobs as part of a pro-breastfeeding campaign. 

BooneOakley in Charlotte, N.C., agency created the campaign, and is handing out the stickers—as well as related wall posters—free of charge to any "baby-friendly" hospitals that want to use them.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in