Pregnant belly in ad mistaken for man's butt

Adland has the scoop on what must be the year's stupidest ad controversy. A health clinic in Port St. Lucie, Fla., placed the ad shown on the left—with a boy kissing a woman's pregnant belly—in the local papers. Soon, bizarrely, the complaints started flooding in. "We were deluged," says a clinic rep. "Callers kept saying, 'You're disgusting! I can't believe you'd put that in the paper: a picture of a man mooning a child.' " Adds a second client rep: "This came out of nowhere.