This literally out-of-control 60-second road-safety ad from Northern Ireland is causing an international stir for some intense imagery that begins around the 40-second mark.
As these types of ads go, it's not particularly graphic. There's no blood and guts. No flying body parts. No mutilation. Even so, some observers have criticized the country's Department of the Environment, which produced the spot, for going too far, and some news outlets have posted "trigger warnings" about the strong content.