Pampers Crafts Emotional Ode to Newborns, and Resistance Is Futile

Just watch and cry already


Pampers is doing a good job of cornering the baby schmaltz advertising market.

A new spot from the diaper brand focuses on the whirlwind of new experiences—challenging and delightful—that parents face when they have a child, especially their first. There are sonograms, there's exhaustion, and naturally there are hero shots of diapers. Mostly, there are lots of cute babies.

It's not as irrefutably moving as Pampers' personalized celebrations for Japanese mothers on the first birthdays of their children.

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