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It's irritating when you wait 15 minutes for the subway, and then a train shows up and it's full of apples. Draftfcb and The Mill enlisted half a million CGI apples for this anti-hunger PSA on behalf of City Harvest. They also supposedly shot the live-action footage on an iPhone, for even more Apple. The point is to remind New Yorkers how much food is wasted every day in the city, and ends up aimlessly riding the 7 train all day and night.
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