NFL seeing potential sponsors everywhere


The NFL’s new rules for newspapers that cover training camps include a provision requiring sideline still photographers to wear red vests that have Canon and Reebok logos. “We object to the advertising on the vests. We are there as unbiased observers,” Brad Smith, sports photo editor at The New York Times, tells Editor & Publisher. “You wouldn’t want a writer walking around with something that says ‘Kodak.’ ” Oh, I don’t know. Given the state of the newspaper business, with ad dollars in perpetual decline, I’m sure some form of revenue sharing could be devised.

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