Miracle Whip ads: Love them or hate them?


It’s a renegade brand, see? It throws up video showing people trashing its product and takes out full-page ads admitting it’s not for everyone. Except this new Miracle Whip campaign, from ad agency mcgarrybowen, seems fairly disingenuous, given the almost lyrical jabs that some of its fans (and non-fans) are throwing its way. Example: James Carville opines that “Miracle Whip is America,” while an unnamed man-on-the-street says it “tastes like spreadable disappointment.” Amy Sedaris says it’s “great in the bedroom,” and I can believe she’s really freaky like that.

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