Meet Pumpkin-Headed Turkey Claus, King of Holiday Shopping Mascots!

RetailMeNot mocks the hand that feeds it

Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.

Daily-deal sites are a dime a dozen, but how many have their own holiday? RetailMeNot.com has invented OctoNovemCember, a magical time of year when Pumpkin-Headed Turkey Claus travels the Web to deliver daily deals during the holiday season. Like every good holiday figurehead, GSD&M created an amazing origin story for Pumpkin-Headed Turkey Claus, who was born when a turkey dropped a single feather in Santa's pumpkin patch. Now, the bird with a pumpkin head and Santa suit wanders around shouting "Gobble, gobble, ho!" and aggregating deals from other sites.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in