Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
Daily-deal sites are a dime a dozen, but how many have their own holiday? RetailMeNot.com has invented OctoNovemCember, a magical time of year when Pumpkin-Headed Turkey Claus travels the Web to deliver daily deals during the holiday season. Like every good holiday figurehead, GSD&M created an amazing origin story for Pumpkin-Headed Turkey Claus, who was born when a turkey dropped a single feather in Santa's pumpkin patch. Now, the bird with a pumpkin head and Santa suit wanders around shouting "Gobble, gobble, ho!" and aggregating deals from other sites.