Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
You won't find kitschy stockings and hardened fruitcakes at a Marks & Spencer home.
Building on its "Adventures in …" campaign, the British retailer is launching a multifilm series to showcase its holiday-themed food. "Adventures in Surprises," the first film of the season, both whets the appetite and feeds party planning ideas.
Because has anyone you know ever made a penguin-themed cake?
Among other things, the ad is a menagerie of glittering goodies that bring to mind the imagination-driven Lost Boys feast from Hook (without the unpleasant '90s-era zingers flying over the table between Rufio and Peter Pan).
Chocolate-covered popcorn cascades through the air, and bonbons are covered in golden sprinkles.