Man does 60 things in 60-second ad for DVR

Level up your creative strategy with Sir John Hegarty, and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.

This amusing DDB spot shows how the MySky DVR turns New Zealand husbands into the biggest wussies on the planet. (In contrast, DVRs make Aussies behave like dim blokes—dimmer than they already are, I mean.) The ad suggests “60 things in 60 seconds your husband could do instead of watching TV,” because now he can record shows to watch later. Welcome to 2005 technology, New Zealand! Our emasculated hero’s activities include cooking, cleaning, helping with the housework, exercising, taking bullfighting lessons, unclogging the sink, washing the dog (with a hose), washing the cat (with his tongue), massaging his wife’s feet and brushing and braiding her hair.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in