The Applebee's in Barrie, Ontario, has a Facebook strategy that's familiar for chain restaurants. It posts a lot of images of food and asks the blandest questions imaginable of its 2,000-odd fans. "Who is coming in for an Early Bird Special today? "Which of our burgers is your favorite?" "Happy New Years! Any resolutions that you care to share?"
Chip Zdarsky, a comic book artist, discovered the page when both of his parents liked the same photo of a hamburger, and found it endearingly sad.