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Hyundai kicked some ass with that 3-D building projection in Malaysia recently, and now Lexus has done a similar thing in Hollywood. The stunning ad for the Lexus CT 200h hybrid unfolded in multi-dimensions on the side of the Roosevelt Hotel. Technically, it's dubbed a "3-D architectural projection mapping installation," which is a fancy name for a killer outdoor ad where a Lexus appears to drive all over the side of the historic building, flowers bloom on it, and water spews from it.
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