Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Here's one baby that no one's expecting. "Devil Baby Attack," a rather mean-spirited if grimly hilarious marketing stunt for the upcoming horror film Devil's Due, shows what happens when well-meaning New Yorkers try to check on an unattended baby carriage.
Here's what happens: They get screamed at by a horrific demon infant. And sometimes chased around by the horrific demon infant's remote-controlled stroller.
Sure, the prank—by Thinkmodo, which also did last year's super-viral Carrie coffee-shop spot—sparks some fun jump-screams from passersby.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in