Kids Outsmart Smokers in Crafty Guerrilla Stunt

Ogilvy Thailand uses children to expose adults' hypocrisy


It’s being praised as one of the most effective anti-smoking ads ever, which is especially impressive considering it required little more than a few pieces of paper and two kids. Ogilvy Thailand's video stunt for the Thai Health Promotion Board racked up more than 960,000 views before being removed from YouTube for some reason. It has since been reposted, with some of the duplicates continuing to gather audiences by the hundred thousand. The video recounts a guerrilla effort in which young children went up to adult smokers and asked them for a light.

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