Carson loves trucks and gets way more excited about UPS deliveries than most other 4-year-olds. So the company decided to go ahead and make him part of the team.
Carson befriended Mr. Ernie, his neighborhood's UPS driver, when he started delivering a special formulation of milk to Carson's door three times a week.
As part of the shipping company's Your Wishes Delivered campaign, Carson wanted to be a UPS driver for the day. So UPS made him one, with his own truck, brown uniform, packages and even signature pad.
Ogilvy & Mather made the two-and-a-half minute spot, and it’s a big old pile of cute wrapped up in brown paper.