If Hangry Animals Emerge From Your Belly, You Might Need Jack Link’s Beef Jerky

Or see a doctor immediately

Ads are most beautiful when they speak to us in a language we understand—when they tap into our subconscious and make us feel like they empathize, like they are one of us. When this symbiotic, osmotic communication stream resonates with us in an enveloping, visceral way, we have no choice but to surrender. 

I had this experience with a set of beef jerky commercials today.

Perhaps you will, too, if you've ever been hungry to the point of irrational thought—hungry to the point that you want to bite the head off of the person next to you, war-paint your face with Cheetos-stained fingers and dance a jig on their grave. When hungry makes the transition to hangry, everyone should stay the hell away.

Check out these pretty perfect spots from Jack Link's and ad agency Carmichael Lynch, and see if you identify with these poor hanger-affected souls.

I don't know about you, but you won't like me when my spirit animal is hangry.

Via Ads of the World.


Client: Jack Link's

Agency: Carmichael Lynch, Minneapolis

Chief Creative Officer: Dave Damman

Executive Creative Director, Copywriter: Marty Senn

Associate Creative Director, Art Director: Brad Harrison

Head of Production: Joe Grundhoefer

Executive Producer: Eric Liney

Executive Producer: Freddie Richards

Account Director: Jesse Simon

Account Supervisor: Sofya Vannelli

Director: Harold Einstein

Production Company: Dummy