In general, you’d say hurricanes are bad for business. But apparently they’re good for some products—specifically, beer and strawberry Pop-Tarts.
According to an item in Sunday’s New York Times about Wal-Mart and its pretty scary knack for learning all about its customers through their buying habits, the company used some groovy software to figure out what Floridians bought as Hurricane Charley approached—and stocked its stores accordingly for Hurricane Frances.
Survival gear and canned goods weren’t the only go-to categories.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in