Rosé is great in giant bottles on the Carlton Terrace. But what if you're one of those average bros who's taken a liking to the pink stuff, which some have even taken to calling "brosé"?
It's better in a can, of course.
Mangrove Estates recognized this, and with help from design shop Safari Sundays, has packaged its new rosé, called The Drop, in four-packs of 8.4-ounce skinny cans—featured recently on package design blog The Dieline.
"We're a wine company that respects the past—the players, the style, the grapes! But the past has passed and life got fast.