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Generally speaking, a challenge that disrupts your business model is a chance to invent whole new ones. The Internet—and all the disruption-enabling goodies it's brought with it, like ad blocking—has proven no different … though many brands and publishers are still trying to sort their Rubik's Cubes out.
But sometimes a different perspective is sufficient to bring you closer to solving the problem than others. In the case study below, Belgian ad agency Boondoggle explains how it used adblockers to recruit new employees.
"Everyone hates online ads.