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Watching brands fail at Twitter has become cliché at this point. And just when you think they've gotten the idea, it's fail whale all over again.
Still, they keep trying.
Earlier this week, a fun meme spread through Twitter starring a cute ASCII bunny holding a sign. If you were on Twitter that day, you couldn't miss it. If not, a few explainers will bring you up to speed.
Amber Gordon, a creative strategist at Tumblr and former community manager at Denny's, is credited with starting the meme and has since seen it go viral.
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