Here Are 3 Fun New ‘Be Like Mike’ Gatorade Ads to Go With the Remastered One

And it's the music that's the star

Can we be even more like Mike?

Gatorade's 50th anniversary celebration continues with three spots from TBWA\Chiat\Day, each reimagining the iconic Michael Jordan-inspired "Be Like Mike" jingle we've been humming for nearly a quarter century.

An impressively remastered version of the original Bayer Bess Vanderwarker ad from 1992 was unveiled last month during the NBA's All-Star weekend. Visuals from that spot appear in these three new commercials, but each has its own unique vibe.

"Groove Like Mike," my favorite, feels like the '70s, with retro-cool animations and a righteously funky take on the song. "Move Like Mike" finds gym rats, inspired by footage of No. 23 playing on monitors around the place, working out and scrimmaging to subtly insistent beats. (Maybe the NBA will adopt that backboard video screen to blast ads during games.) "Dream Like Mike" shows a kid playing driveway hoops against MJ, a bold mix of "Be Like Mike" driving him to new heights.

The clips are fun, multilayered and reward multiple plays. Animal Music did a fine job with the remixes, giving all three versions a fresh sound while staying true to the spirit of the original. There's just one problem. Now, that damn song will be stuck in my head for at least another 23 years!

CREDITS

—Move Like Mike (:90)

Client: Gatorade

Chief Marketing Officer: Morgan Flatley

Senior Director, Consumer Engagement: Molly Carter

Director of Digital Strategy: Jeff Miller

Senior Marketing Manager, Digital: Abhishek Jadon

Assistant Marketing Manager, Digital: Nicki Granadier

Director, Sports Partnerships: Jeff Chieng

Sports Marketing Manager: Jonathan Kander

Agency: TBWA\Chiat\Day

Chief Creative Officer: Stephen Butler

Executive Creative Director: Brent Anderson

Creative Director: Renato Fernandez

Copywriter: Scott Cleveland

Art Director: Pierce Thiot

Director Of Production: Brian O'Rourke

Executive Producer: Sarah Patterson

Associate Producer: Garrison Askew

Managing Director: Peter Ravailhe

Brand Director: Simon Nicholls

Branded Entertainment Manager: Marc Johns

Account Supervisor: Robyn Morris

Sports Marketing Manager: Erika Buder

Project Manager: Parker Adame

Group Planning Director: Scott MacMaster

Planning Director: Martin Ramos

Planner: Matt Bataclan

Director Of Business Affairs: Linda Daubson

Business Affairs Manager: Laura Drabkin

Talent Payment Manager: Mirielle Smith

Director, Traffic Operations: Dessiah Maxwell

Senior Traffic Operations Manager: Judy Brill

Production Company: 1stAveMachine

Creative Director: Tomi Dieguez

Directors: Can Can Club / Diego Berakha

Executive Producer/Partner: Sam Penfield

Head of Production: Lisanne McDonald

Senior Producer: Malú Rodríguez

Production Company Buenos Aires: Tronco

Executive Producer: Lautaro Brunatti / Leticia Christoph

Line Producer: Lucio Fiorentini

Art Director: The Art Brothers

DOP: Juan Maglione

Postproduction: Mate Post

Music Production Company: Animal Music

—Groove Like Mike (:60)

Client: Gatorade

Chief Marketing Officer: Morgan Flatley

Senior Director, Consumer Engagement: Molly Carter

Director of Digital Strategy: Jeff Miller

Senior Marketing Manager, Digital: Abhishek Jadon

Assistant Marketing Manager, Digital: Nicki Granadier

Director, Sports Partnerships: Jeff Chieng

Sports Marketing Manager: Jonathan Kander

Agency: TBWA\Chiat\Day

Chief Creative Officer: Stephen Butler

Executive Creative Director: Brent Anderson

Creative Director: Renato Fernandez

Copywriter: Scott Cleveland

Art Director: Pierce Thiot

Director Of Production: Brian O'Rourke

Executive Producer: Sarah Patterson

Associate Producer: Garrison Askew

Managing Director: Peter Ravailhe

Brand Director: Simon Nicholls

Branded Entertainment Manager: Marc Johns

Account Supervisor: Robyn Morris